Jean-Marie Choffray

• A new Approach to Industrial Market Segmentation
• An empirical study of the industrial marketing mix / Jean-Marie Choffray
• An operational structure for assessing industrial response to marketing strategy
• Industrial adoption of solar air conditioning
• Methodology for investigating differences in evaluation criteria among industrial buying influences
• Methodology for Segmenting Industrial Markets on the Basis of Buying Center Composition
• Développement et gestion des produits nouveaux
• Empirical Study of the Industrial Marketing Mix / Jean-Marie Choffray