MICHAEL L. RAY

• Creativity in business
• Advertising and communication management
• The highest goal
• Buyer/Consumer Information Processing
• Caminho Do Herói Cotidiano, O
• Communicating with consumers
• Espírito Criativo, O
• The New entrepreneurs
• The New paradigm in business
• Advertising effectiveness in a crowded television environment
• Experimental research on the effects of TV clutter
• Experimentation to improve pretesting of drug abuse education and information campaigns