Marketing Science Institute

• 1999 report summaries collection
• 2000 Report summaries collection
• 2001 report summaries collection
• 2002 report summaries collection
• Business buying behavior
• Communicating with industrial customers
• Consumerism at the crossroads
• Effects of television advertising on children and adolescents
• Integrating mechanisms for marketing and R&D
• Managing customer relationships
• MSI, a perspective at twenty years
• Psychographics in department store imagery