Morris B. Holbrook

• Consumer value
• Daytime television gameshows and the celebration of merchandise
• Consumer research
• Music, movies, meanings, and markets
• The semiotics of consumption
• A decision-specific approach to organizational buyer conflict
• A study of communication in advertising
• Consumer Behavior
• Playing the Changes on the Jazz Metaphor
• Using decompositional versus compositional methods to measure socially sensitive consumer perceptions
• Using multidimensional scaling to investigate relationships between media preferences and general customer characteristics
• Using multidimensionally scaled correlations to determine patterns of relationships among weakly associated organizational variables