L. De Chernatony

• Creating powerful brands
• From brand vision to brand evaluation
• From brand vision to brand evaluation
• A user guide to the VAX/VMS system
• Creating powerful brands in consumer, service and industrial markets
• Creating powerful brands in consumer, service and industrial markets
• Marka
• 2001
• Added value
• Brand building on the internet
• Brand management through narrowing the gap between brand identity and brand reputation
• Brand price recall and the implications for pricing research