M. Y. Yoshino

• The Japanese marketing system
• Japan's Managerial System
• Strategic alliances
• Japan's multinational enterprises
• Marketing in Japan
• The invisible link
• Argentina's YPF Sociedad Anonima (C)
• Argentina's YPF Sociedad Anonima (D)
• Comparative analysis for international marketing
• Global competition in a salient high-technology industry
• Nihon no keiei shisutemu
• Nihon no Māketingu