David J. Reibstein

• Marketing Metrics
• Wharton on dynamic competitive strategy
• Marketing Metrics
• Marketing Metrics
• Marketing Strategy from the Masters (Collection)
• Marketing, concepts, strategies, and decisions
• Wharton on Dynamic Competitive Strategy
• Conjoint analysis reliability
• Number of choices and perceived decision freedom as a determinant of satisfaction and consumer behavior
• On analyzing interdependent decisions in marketing
• Wharton on Dynamic Competitive Strategy
• Wharton on Dynamic Competitive Strategy