Barry J. Babin
Essentials of marketing research
Consumer Behavior
Multivariate Data Analysis
Business Research Methods
Exploring marketing research
CB
CB (with CB Online, 1 Term (6 Months) Printed Access Card)
Essentials of Marketing Research Sixth Edition
Business Research Methods (Book Only)
Exploring Marketing Research (with Qualtrics Printed Access Card)
Business Research Methods
CB 2008-2009