Elizabeth Hirschman

• Melungeons
• Heroes, monsters & messiahs
• Heroes, Monsters, and Messiahs
• Competitive structure in retail markets
• Interpretive consumer research
• Market Information and Research in Fashion Management: Section 2, Retailers
• Postmodern consumer research
• Research in Consumer Behavior
• Research in Consumer Behavior
• Theory in retailing
• Two Continents, One Culture
• Index, Preface and Bibliography to When Scotland Was Jewish