John A. Bateman

• Empirical Multimodality Research
• Multimodal film analysis
• Text generation and systemic-functional linguistics
• Film Text Analysis
• Film, Text, Kultur
• Multidisciplinary Views on Discourse Genre
• Multimodality and genre
• Sprache und Bild in der Oeffentlichen Kommunikation
• Text and Image
• Utterances in context