Frederick E. Webster

• Industrial marketing strategy
• Estrategia de marketing industrial
• Estrategia de marketing industrial
• Field sales management
• Market-driven management
• Marketing management casebook
• Marketing management casebook
• Organizational buying behavior
• Social aspects of marketing
• Analyzing corporate cultures in approaching the global marketplace
• Curso de Mercadotecnica
• It's 1990 - Do You Know Where Your Marketing Is/Commentary, Report No 89-123