A.C Nielsen Company.

• Consumer-centric category management
• 20 steps to successful test marketing
• How to strengthen your product plan
• Inside story
• Nielsen drug index
• Nielsen food and drug indexes special test service
• Nielsen food index
• Nielsen service on chocolate and sugar confectionery
• Survey of outdoor advertising
• The changing pattern of distribution in Western Europe
• The cost of Nielsen food, drug and pharmaceutical retail index services
• The grocery marketing scene