John R. Hauser

• Essentials of new product management
• Design and Marketing of New Products
• Application of the "defender" consumer model
• Applying Marketing Management
• Competitive advertising and pricing in duopolies
• Defensive strategy models
• Direct assessment of consumer utility functions
• Metrics to value R&D
• Numerical Methods for Nonlinear Engineering Models
• Numerical Methods for Nonlinear Engineering Models
• An Evaluation cost model of evoked sets
• Application of the Defender Consumer Model