Kristian S. Palda

• Industrial innovation
• Innovation policy and Canada's competitiveness
• Readings in managerial economics
• The role of advertising agencies in Canada's service sector
• The Science Council's Weakest Link
• Approaches to an international comparison of Canada's R & D expenditures
• Economic analysis for marketing decisions
• Economic analysis for marketing decisions
• Les dépenses du Canada au titre de la recherche et du développement
• Pricing Decision And Marketing Policy
• Pricing decisions and marketing policy
• The measurement of cumulative advertising effects