John D. C. Little

• A media selection calculus
• A mixed integer linear program for synchronizing traffic signals for maximal bandwidth
• A model of adaptive control of promotional spending
• A multivariate adaptive control model
• Adaptive control systems in marketing
• An algorithm for the traveling salesman problem
• Branch and bound methods for combinatorial problems
• Brandaid
• MEDIAC, an on-line media selection system
• Models and managers
• Notes on marketing experimentation
• Operations research in marketing