Graham J. Hooley

• Marketing strategy and competitive positioning
• Competitive positioning
• Quantitative methods in marketing
• Internationalization
• Internationalization
• Marketing Strategy and Competitive Positioning
• Marketing strategy and competitive positioning
• Quantitative methods in marketing
• Quantitative methods in marketing
• A guide to the use of quantitative techniques in marketing
• Competitive positioning and the resource based view of the firm
• Market Orientation and Service Firm Performance