Nigel Piercy

• Strategic marketing
• Marketing Strategy and Competitive Positioning (6th Edition)
• Marketing budgeting
• Marketing Strategy and Competitive Positioning
• The Oxford handbook of strategic sales and sales management
• Export strategy, markets and competition
• Management information systems
• Management Information Systems (Management & New Information Technology Series)
• Managing marketing information
• Market-led strategic change
• Market-led strategic change
• Market-led strategic change