Martin's Merchandising Reporting Service

• Advertising as an investment
• Can advertisement shapes be standardized?
• Fitting the advertisements to the merchandising plan
• Getting a line on "Friend Competitor"
• How much to spend for advertising
• Keeping records of advertising
• Organization
• Selling machinery to farmers
• Selling to the American farmer
• The druggist as a distributor
• The great commercial war after "The War"
• The Minneapolis market as a "Tryout" territory