Ayantunji Gbadamosi

• Consumer Behaviour and Digital Transformation
• Exploring the Dynamics of Consumerism in Developing Nations
• Principles of Marketing
• Brands, Branding, and Consumerism
• Contemporary Issues in Marketing
• Critical Perspectives on Diversity, Equity, and Inclusion in Marketing
• Entrepreneurship and the Informal Sector
• Entrepreneurship Marketing
• Handbook of Research on Consumerism and Buying Behavior in Developing Nations
• Religion and Consumer Behaviour in Developing Nations
• Young consumer behaviour