Glen L. Urban
Design and marketing of new products
Strategies for e-business success
Advanced marketing strategy
Don't just relate-- advocate!
Essentials of new product management
Design and Marketing of New Products
A model for product line decisions
A model for strategic planning of family planning programs
A model for the management of a family planning system
A quantitative approach to new product decision making
A strategic planning model for the management of a family planning system
Advertising budgeting and geographic allocation