Larry Light

• Six Rules for Brand Revitalization
• Six rules for brand revitalization
• The Paradox Planet
• Brand Strategy (Collection)
• Harpercollins' fall and rise
• New Brand Leadership
• Once more, all eyes were on tech
• Profits:torrid turns tepid in the first quarter
• Six Rules of Brand Revitalization, Second Edition
• Smoke alarms at RJR
• So much for the earnings slump
• Taming the Beast