Communication for Behavior Change

Communication for Behavior Change

Volume II: Writing and Producing for Television and Film

by Esta de Fossard, John Riber

252 pages· 2015· ISBN 9789351505396
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The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives. The book teaches people how to: • Create SERIAL OR STAND-ALONE DRAMAS that will appeal to a select audience • Create characters that represent and attract the target audience • Introduce subtle and convincing ways to improve the standard of living of the audience • Conduct design workshops for preparing design documents that help script writers create ‘convincing’ dramas containing the behavior-change message accurately

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