Sneaker Wars

Sneaker Wars

The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport

by Barbara Smit

384 pages· 2008· ISBN 9780061246579
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About
Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma. 25,000 first printing.

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