Business on a Shoestring -- Delighting Your Customers

Business on a Shoestring -- Delighting Your Customers

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Your relationship with your customers is probably one of the most important you'll ever have. No business can survive without them, but reaching customers in the first place is a big challenge for small companies. This book will help you do just that by offering invaluable advice on a range of key issues including: understanding your customers; hiring the right people; coping with complaints; adding a personal touch; and learning from your competitors.

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