Marketing-Praxis
Ziele, Strategien, Instrumentarien
by Stephan Broda
207 pages· 2013· ISBN 9783663107354
About
Das Buch ist so gestaltet, dass sich der Leser ohne Vorkenntnisse entlang der klassischen Marketingfelder kurzfristig und optimal auf einen Marktauftritt vorbereiten kann. Mit Beispielen, Checklisten und einem umfangreichen Glossar.
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