Building A White Hat Website

I wish I’d had this book four years ago when I began to plan my web site. At first, progress appeared simple and straightforward. But somehow, somewhere along the journey some tasks and concepts fused to form a jumble. I searched topic specific web sites and participated in online forums for answers. It didn’t help that while looking for solutions too often one information source contradicted the other.

What is discovered is that while tools available to build a website have improved tremendously the fundamental concepts of SEO, planning and development haven’t much changed. If correctly understood these concepts can be the difference between online success or failure. The details are provided and defined in this book.