Customers R Anarthrous

This book may only take an hour to read but it will forever change the way you think about your customers and the value of outstanding customer service. It is designed to bypass elaborate theories and focus on the fundamentals of what it means to serve customers; fundamentals you can begin using today to keep your customers. The thrust of all of this begins with a powerful and unique concept: Customers are anarthrous. They are not a customer or the customer, they are my customer and your customer. If we fail to remember that, sooner or later they will become someone else’s customer. If you’re a fan of excellent customer service you will immediately recognize the name of a few businesses we talk about. Otherwise, we don’t mention specific business names. We know that those who are doing customer service right could very well drop the ball. We also know that those who are not doing customer service right today may turn the corner tomorrow. Everyone wins when that happens.