A business model analysis of Robert Bosch

„Invented for life“– that is the slogan of Robert Bosch (RB). By following this guiding principle the last 125 years, RB has become a leading multinational supplier of technology and services. The main objective of the present paper is to analyze the business model of RB and the aspects relevant for its success by focusing on three business model components. The first component, which is analyzed in chapter 2, is the strategic component. It includes the strategy, the core competencies, and the networks of RB. The second component, presented in chapter 3, is the market component, which is focused on the product supply, the customers, and the revenue streams. The third component, shown in chapter 4, is the value-added component. Within this component, the key activities and key resources of RB will be examined further.