Applying Telecommunications and Technology from a Global Business Perspective

Applying Telecommunications and Technology from a Global Business Perspective

by Jay J. R. Zajas, Olive D. Church

378 pages· 1997· ISBN 9780789001153
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With the dynamic, changing marketplace, there is dire need to stay abreast of advances in telecommunications and technology. This is the guide to help you do it! You'll learn everything you need to know from communication theories, business scenarios, and telemarketing to record systems and marketing principles. Applying Telecommunications and Technology from a Global Business Perspective will show you how to develop telecommunication skills to support your business needs as well as your own information needs. In the process, you will learn what fuels the global marketplace and how telecommunications promotes interaction and interdependency among companies and countries in a multicultural world.

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