Global Business Practices

In today?s highly competitive and increasingly global market, the need to be aware of business protocol across cultures is more critical than ever ? a fact that is becoming more evident even in domestic markets. Working skillfully across different cultures can be a powerful competitive advantage. And this exciting new book delivers the tools and insight for just that. Global Business Practices offers a practical outline to help readers understand how to adapt to local customs to accomplish specific company objectives ? no matter how far from home base. While preparation is the key to business success, the fast pace of the dynamic global marketplace doesn?t always allow for much research. Global Business Practices helps readers internalize an easily understood framework, enabling them to react more quickly ? and effectively ? to these contingencies. It?s an excellent resource for anyone conducting business in the international arena.