The New Cultures of Food

The New Cultures of Food

Marketing Opportunities from Ethnic, Religious and Cultural Diversity

by Adam Lindgreen, Martin K. Hingley

319 pages· 2009· ISBN 9780566088131
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This book provides a comprehensive collection of cutting-edge research on creating opportunities from diversity, especially in terms of consequences for agribusiness and food businesses and appropriate marketing strategy plans. The book includes a number of different issues that define, challenge, and open up new markets, products and services resulting from a diverse racial, ethnic, and cultural landscape.

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