Managing Cross-Cultural Communication

Managing Cross-Cultural Communication

Principles and Practice

by Barry Maude

384 pages· 2011· ISBN 9780230345959
About
Accessible and lively introduction to the management of cross-cultural communication for undergraduate and postgraduate business students. Drawing on the latest research and incorporating the author's own extensive experience of working in different cultural settings, it addresses the core theory and practice. Anessential course companion.

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