Communicating India's Soft Power

Communicating India's Soft Power

Buddha to Bollywood

by D. Thussu

227 pages· 2013· ISBN 9781137027894
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About
In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.

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