Creative Action in Organizations

Creative Action in Organizations

Ivory Tower Visions and Real World Voices

by Cameron M. Ford

400 pages· 1995· ISBN 9780803953505
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Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

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