E-Data
Turning Data Into Information with Data Warehousing
by Jill Dyché
335 pages· 2000· ISBN 9780201657807
About
Dyche presents the complete manager's briefing on what data warehousing technology can do today and how to achieve optimal results. Using real-world case studies from Charles Schwab, Bank of America, Qantas, 20th Century Fox, and others, she covers decision support, database marketing, and many industry-specific data warehouse applications.
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