The 'English Patient': BMW withdraws from Rover Longbridge

The 'English Patient': BMW withdraws from Rover Longbridge

by Johannes Weber

13 pages· 2007· ISBN 9783638622912
About
When talking about the main stakeholders in this case, you can keep to Donaldson’s and Preston’s model which shows different types (see fig. 1). A stakeholder generally is “defined as ‘those groups who are vital to the survival and success of the corporation’ and as ‘any group or individual who can affect or is affected by the achievement of the organization’s objectives’” (Boatright, 2003, 390). Crane and Matten, however, take competitors as main stakeholders into account as well (Crane and Matten, 2004), which completes the main stakeholder network within this case of BMW and Rover. [...]

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