The Mind Share Market: Freemium Economics and Business Models of Abundance

If competition in business benefits customers, can the ultimate pricing – the zero price – benefit the seller and the buyer? The Mind Share Market explores aiming for adoption and revenue, how to monetize free products and their role in society. Three models enable these strategies. Tying relies on selling two indissociable offerings. Freemium makes a product or service available at no cost while others are monetized. Two-sided markets, or multi-sided markets, create a platform of interaction between distinct and complementary users. Pujol presents methods to monetize free products and the challenges in making this work commercially. Through the domains of open source, education and technology, Mind Share Markets play a central role in business and in life. In economics, they turn classic marketing based on messaging into productive marketing based on value sharing. There, mindshare becomes a currency. In life, they reduce scarcity by making the essential available and affordable to all, enabling everyone the same access, no matter their financial wealth.