Summary: Naked Conversations - Robert Scoble and Shel Israel

Summary: Naked Conversations - Robert Scoble and Shel Israel

How Blogs Are Changing the Way Businesses Talk with Customers

by BusinessNews Publishing

15 pages· 2014· ISBN 9782511016190
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Complete summary of Robert Scoble and Shel Israel's book: "Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers". This summary of the ideas from Robert Scoble and Shel Israel's book "Naked Conversations" shows how blogs changed from being quirky entities for exhibitionists to crossing over into the broader business community. "Blogging" is becoming an extremely effective form of two-way communication between companies and their customers. In their book, the authors explain how blogs make customers feel that they are getting inside information about what's happening inside the corporation. This summary demonstrates how running a blog can prompt conversation between you and your customer and how you can reach out to new customers. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Naked Conversations" and discover how you can use blogging as a powerful communications tool between you and your customers.

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