Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

by Geoffrey A. Moore

211 pages· 2006· ISBN 9780060517120
Join Readfeed freeFind clubs reading this bookBrowse readable books
About
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Discuss Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers with other readers

Join or start a book club for Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.

Sign up freeBrowse book clubs

Frequently asked questions

How do I join a book club for Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers?

Sign up free on Readfeed, then browse public clubs or start your own club with Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.

Can I discuss Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers with other readers online?

Yes. Readfeed book clubs let you chat live, share progress, and join discussions about Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers with readers worldwide — whether your club is virtual, in-person, or hybrid.

Is Readfeed free?

Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.