Zed pipo

""You are what you do," a well-worn phrase that, rightly or wrongly, seeks to encapsulate the identity of an individual within the confines of a profession, job, or social role. Capturing identity in a photograph, or indeed a painting, creates a caricature that attempts to summarise an element of a subject. But does it capture their character? ZedPipo explores this fascinating question through the prism of a series of portraits of people in Zambia from different walks of life, from a farmer to a central banker, from a polit to a fisherman. ... The context in which the picture is taken is important: the location, the clothes, the mis en scene. All conspire to build the semiotics and more closely define the subject's identity. What difference does it make if the subject is looking at the camera, or is photographed seemingly unaware of the camera? How does a formal, commissioned portrait differ from one taken by a friend and posted on social media? This book examines all these ideas and, in the process, presents an impartial social record that capture contemporary social life in Zambia"--Back cover.