Imidzh regionov Rossii
About
V monografii rassmatrivayutsya vozmozhnosti formirovaniya sovremennogo imidzha rossiyskikh regionov s ispol'zovaniyem innovatsionnykh tekhnologiy rebrendinga. Predstavleny modeli, kontseptsii i tekhnologii territorial'nogo brendinga, a takzhe pozitivnyy opyt otechestvennykh regionov po ikh primeneniyu na Chukotke, v Bashkirii, Yekaterinburge, Novosibirske. Razrabotan strategicheskiy podkhod k formirovaniyu sovremennogo imidzha rossiyskikh regionov: opredeleny tseli i perspektivy imidzhevoy politiki, vydeleny osnovnyye kommunikatory, obosnovany kriterii otsenki imidzhevoy privlekatel'nosti regiona. Avtory schitayut, chto uspeshnoye razvitiye rossiyskikh regionov vo mnogom zavisit ot umelogo ispol'zovaniya innovatsionnykh resursov territorial'nogo brendinga, sposobnogo privlech' v regiony investitsii, ozhivit' kul'turnuyu zhizn' rossiyskoy provintsii, usilit' natsional'nuyu identichnost'. Monografiya predstavlyayet interes dlya politikov i gosudarstvennykh deyateley, spetsialistov v sfere upravleniya i svyazey s obshchestvennost'yu, a takzhe dlya rukovoditeley vsekh urovney.
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