The Platinum Rule for Trade Show Mastery

The Platinum Rule for Trade Show Mastery

The Expert Exhibitor's Guide to Profit-Producing Trade Shows and Corporate Events

by Tony Alessandra, Steve Underation, Scott Michael Zimmerman

217 pages· 2007· ISBN 9781600373299
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In a few short years, the trade show and event marketplace has grown and is now considered an investment that adds to or subtracts from the bottom line. This work explains how to increase profits from trade shows even as managers deal with shrinking budgets.

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