Electronic Relationship Marketing im Bankgeschäft

Electronic Relationship Marketing im Bankgeschäft

Individualisierte Kundenbeziehungen — Schlüssel zum Private Internet Banking

by Sonja-Maria Salmen

458 pages· 2013· ISBN 9783322899187
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Mit digitaler Nähe Kundenbeziehungen festigen und Kosten senken. Von besonderem Nutzen sind die eindrucksvollen Untersuchungen zu den Einsatzpotenzialen von Electronic-Customer-Care-Technologien.

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