Marketing for Entrepreneurs

Marketing for Entrepreneurs

Concepts and Applications for New Ventures

by Frederick G. Crane

264 pages· 2012· ISBN 9781452289182
Join Readfeed freeFind clubs reading this bookBrowse readable books
About
Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. Business expert and influential author Frederick G. Crane focuses on how to use marketing to find, evaluate, and exploit the right venture opportunity. He then walks students and professionals through the various phases and steps of the marketing process, highlighting what is unique to and effective for entrepreneurial pursuits. Written for existing entrepreneurs and potential entrepreneurs alike, this book guides readers from where they are to where they want to be!

Discuss Marketing for Entrepreneurs with other readers

Join or start a book club for Marketing for Entrepreneurs on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.

Sign up freeBrowse book clubs

Frequently asked questions

How do I join a book club for Marketing for Entrepreneurs?

Sign up free on Readfeed, then browse public clubs or start your own club with Marketing for Entrepreneurs as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.

Can I discuss Marketing for Entrepreneurs with other readers online?

Yes. Readfeed book clubs let you chat live, share progress, and join discussions about Marketing for Entrepreneurs with readers worldwide — whether your club is virtual, in-person, or hybrid.

Is Readfeed free?

Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.