Service Industries Marketing

Service Industries Marketing

New Approaches

by Mark Gabbott, Gillian Hogg

184 pages· 2014· ISBN 9781135228903
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This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.

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