Consumption and the globalization project

"This book is the first comprehensive analysis of the role played by consumption in the contemporary global political economy. Using an inter-disciplinary approach, Edward A. Comor assesses consumption as an increasingly influential mediator of cultures, power relations and the neoliberal globalization project. The book uncovers contradictions and strategic opportunities stemming from both globalization and US foreign policy after 9/11. Drawing on neo-Gramscian theory, media studies and other analytical frameworks, the author demonstrates that capitalist consumption - as a sociological institution - generally facilitates efforts to rule through consent in the absence of liberal democratic structures."--Jacket.