Vivendo com a telenovela

Vivendo com a telenovela

mediações, recepção, teleficcionalidade

by Maria Immacolata Vassallo de Lopes, Silvia Helena Simões Borelli, Vera da Rocha Resende

394 pages· 2002· ISBN 9788532307705
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About
Combinando métodos de várias disciplinas, este é um estudo sobre a forma de recepção da telenovela por famílias de classes socioculturais distintas. Integra abordagens atuais sobre aferição de audiência, observando a presença cotidiana da telenovela. Rompe conceitos estabelecidos como o telespectador passivo ou a TV como fonte de alienação.

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