Drop Shipping as a Marketing Function

This practical handbook provides the answers to all your questions concerning drop shipping, an important and specialized direct marketing technique. It contains technical, legal, economic, commercial and accounting information as well as information on pricing policies, transaction costs, packaging, transportation and storage costs. The fundamental drop shipping relationship between manufacturers and middlemen is examined and applied to the diverse needs of the importer, distributor, wholesaler, retailer, and in particular, the mail order direct marketer. The types of industrial and consumer goods that are or should be drop shipped are listed, and the reader is provided with methods for contacting U.S. drop shippers.