Multinational Enterprises in Emerging Markets

Multinational Enterprises in Emerging Markets

by Yadong Luo

399 pages· 2002· ISBN 9788763000468
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"Multinational Enterprises in Emerging Markets aims at providing international managers with a series of lessons on how to reap maximum returns while mitigating related hazards arising from economic, regulatory and socio-cultural environments in emerging markets. Unlike other books, which tend to be very general in offering these lessons, Yadong Luo explicates the issues concretely, comparatively, and thoroughly."

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