Weird Ideas That Work

Weird Ideas That Work

11 1/2 Practices for Promoting, Managing, and Sustaining Innovation

by Robert I. Sutton

232 pages· 2002· ISBN 9780743212120
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Introduces the proven rules that a company can use to promote innovation, arguing that the corporate world should hire misfits and encourage them to defy the existing culture and actively consider ideas that appear ridiculous or impractical.

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